Are you a landlord looking for the perfect long-term tenant? Keeping tenants happy enough that they stay for multiple years can be a challenge. However, it’s worthwhile given that the right tenant provides consistent rental income.

But how do you attract these ideal, long-term renters? In this blog post, we’ll share several strategies to help landlords create an inviting space that attracts long-term tenants and keeps them satisfied throughout their tenancy.

Maintaining and Updating the Rental Units

Maintaining the rental property is essential for attracting long-term tenants. It helps to ensure that the units remain attractive, comfortable, and valuable to prospective tenants. Here are some steps to take when updating your rental units:

Upgrade Old Appliances  

Appliances can be a significant source of tenant frustration, so replacing them with new, more energy-efficient models is an excellent way to improve tenant satisfaction.

Add Modern Amenities  

Adding features like USB ports to most or all outlets, energy-efficient lighting, additional storage, and other upgrades can make the rental more attractive to potential tenants.

Spruce-up the Interior 

Painting walls, updating the property’s flooring and fixtures, and adding art or decorations can make a room more inviting.

Upgrade Security 

Installing a new security system, such as keyless locks, cameras, and/ or motion sensor lights, can help make tenants feel safe and secure.

hand typing numbers into their phone calculator with money next to them on their desk

Improve Energy Efficiency  

Adding energy-efficient windows and appliances throughout the property can help reduce utility bills for tenants and increase the rental’s value.

Screening Tenants Thoroughly

Another essential step in attracting long-term tenants is to conduct a thorough tenant screening on all applicants. This process should include verifying their identity, credit records, employment references, and criminal history. 

You should also contact previous landlords to understand the tenant’s rental history. Conducting a thorough screening can help you make informed decisions about who will be the best fit for your property.

Setting Competitive Rental Rates

Pricing your rental unit too high may scare away prospective tenants and make it difficult to fill the vacancy while pricing too low can lead to lower revenue without necessarily increasing occupancy rates. By pricing your rental unit competitively, you can ensure that potential tenants will consider your property over others.

When determining rental rates, consider the local market and compare your unit to similar ones nearby. Take a look at rent prices for other properties in the area and determine whether you should adjust your price accordingly. It’s also important to factor in any amenities or services you offer that others don’t such as parking spots or on-site laundry facilities.

typing on a laptop with a cellphone next to them on a grey desk

Marketing and Advertising the Property Effectively

Start by establishing your rental criteria and identifying your target tenant demographics. From there you can craft property listings to market your vacant units. Your primary objective should be to ensure that those who see your listing are qualified and suitable for the rental.

Some of the best ways to market a property effectively include:

  • Using online platforms
  • Developing targeted social media campaigns that reach potential tenants who fit your rental criteria
  • Placing physical ads in popular locations around town, like grocery stores, college campuses, and community centers
  • Creating a professional website with photos and details about the rental
  • Partnering with local property management firms to help you find tenants

Building Strong Landlord-Tenant Relationships

It’s essential to create an atmosphere that welcomes tenants and encourages them to stay for the long term. Ask for feedback on how you can improve the rental experience.

You should also keep the rental units in good condition by responding promptly to repair requests and performing regular maintenance. This shows tenants that you care about their well-being and will help maintain a positive relationship with them. Finally, tenants need someone to help when they have questions or concerns, so make sure you are available and responsive.

two security cameras on a large post against a blue sky

Providing A Safe and Secure Living Environment

By establishing a secure living environment, landlords and property managers can appeal to tenants looking for long-term rental options. These tenants will appreciate features like fob entry systems and access controls that monitor activity in the building or complex.

Investing in suitable security measures can be one of the best investments you make. Start by installing basic security packages such as motion-sensor lights, outdoor surveillance cameras, and deadbolt locks on all doors and windows.

Aside from physical security measures, property owners should also consider establishing policies that promote safety in the building or complex. This could include a no-loitering policy, strict visitor screening and registration processes, and tenant background checks to ensure the security of all residents.

Improving and Updating the Property 

Make sure all repairs are made quickly and keep the interior and exterior of the property looking its best. Consider upgrades or renovations to the kitchen, bathrooms, flooring, or adding additional storage. Remember landscape maintenance, too. Keeping the lawn mower and shrubs trimmed can go a long way in creating a pleasant living environment for your tenants.

Hiring a Property Management Company

Attracting long-term tenants yourself is a lot of work. A property management company can make this job easier by taking care of tenant selection, leasing, rent collection, and maintenance services. They can handle the rental process from start to finish and ensure everything is done correctly.

Bottom Line

These tips can help make your rental property attractive to reliable long-term tenants. To attract long-term tenants, consider the features and amenities they would most desire. Additionally, ensure your rental property is well maintained by making necessary repairs and upgrades. 

Moreover, you should offer competitive pricing for a great value, balancing quality and affordability. And do not forget to promote your property online with good photos and an adequate description, and market it to the local community.

For help managing your rental properties, contact the experts at Keyrenter Property Management BuxMont today!