Are you finding it hard to rent out your Doylestown property? The problem may be related to how you advertise it! 

It can take a lot of work and effort to stand out from the competition in a crowded market. You’ll want to ensure that your ad appeals to potential tenants and showcases all of the best features of your rental home.

Do you want to know how to advertise your Doylestown rental property successfully? Then let us at Keyrenter BuxMont help you by providing some great tips on how to rent out your property in efficiently.

Make Photography a Priority

When advertising your rental property, make taking good-quality photos and videos one of your top priorities. Taking photographs and video tours helps set your listing apart from the competition and give potential renters a good first impression of the rental. 

If a potential renter likes the photos, they’ll be more likely to schedule a showing. Ensure that the photos or video tours show off all of the property’s best aspects and give a good sense of its size and layout. High-quality photos are essential when listing your rental property. Invest in a good camera. However, you can use your smartphone too. But remember, your photograph should be at least 72 pixels. 

professional photography camera with black and yellow support strap

Here are some tricks that will help you out:

Prepare and Stage Your Property

Preparing and staging the space is vital. This process can include decluttering, rearranging furniture, adding accessories, and even carrying out renovations if needed. 

It also helps to stage the property with a few pieces of furniture for added texture and dimension. This could include throw pillows, artwork, or plants to add some life to the space. Doing this will give prospects an idea of how they can make the property their own.

Pay Attention to Lightening

When capturing your property, paying attention to lighting is essential. Natural light can make a huge difference in how well the photos turn out, so try to capture images when daylight is available.

Never Compromise on Angles

When taking photos of your rental, remember to consider the angles. Different angles will help highlight various features in the room and can make a big difference in how potential tenants perceive the space.

Prepare a Shot list

A shot list will help ensure that you don’t forget to shoot a certain room or amenity. Here’s what you want to get shots of:

  • The exterior and interior of your rental property
  • Multiple photos of each bedroom from various angles
  • The kitchen and its appliances
  • All the bathrooms in the house
  • Any special features (like a rooftop garden or an outdoor swimming pool)
  • Dining and parking areas

person with black nail polish writing down notes in a notebook

Create Compelling Ad Copy

Write a description and headline that speaks to the target audience. Put yourself in the prospective tenant’s shoes and consider what they are looking for when making your listing.

The headline should accurately summarize what the listing is about and be kept concise. The description should explain what makes this listing so special. Elaborate on unique features and amenities and highlight facts about the property or location.

Start with Your Heading

A catchy headline is a first and most essential step to getting people’s attention. A good headline should summarize the listing and make it stand out. It should be short and sweet but also descriptive and clear. The following formula can help you create a great headline:

  • Rent price + the number of bedrooms + the number of bathrooms + property type + location + one great selling point.

This formula covers all the essential information about the rental property and gives potential tenants a reason to keep reading.

Draft the Listing’s Description 

After you have created a captivating headline, it’s time to dive into the body of your rental listing. This is where you explain in more detail what makes this property unique and why potential tenants should consider it.

Include all available amenities, such as a pool, gym, or parking. Highlight any unique aspects of the property or neighborhood. If there is something that your target audience will be interested in, such as a great view or easy access to public transportation make sure to include it.

desk set up with two computer monitors that have images laid out for an ad campaign

Distribute Your Ad with Different Strategies

Once you’ve crafted the perfect ad, it’s time to distribute it. There are a variety of strategies to ensure your ad reaches the right people. Start by looking at online rental listing sites. Also, consider utilizing social media to spread the word and your listing on Facebook, Instagram, and Twitter. 

Offline marketing is important, too. Try placing physical flyers around town or in local stores and restaurants to get more exposure. You can also target specific areas by creating a mail campaign that includes postcards or other printed materials with the listing information. 

By taking advantage of both offline and online marketing strategies, your ad can reach a wider audience and increase the chances of finding the perfect tenants for your home. Remember to monitor and update the listing regularly, too. 

Partner with an Expert

Consider partnering with a property management company that can help you with everything from ad creation to tenant selection and retention. With their expertise, you can rest assured that the right people will see your listing, and you’ll find the best tenants for your home. 

Bottom Line

The key to successfully advertising your rental property in Doylestown is investing in professional photography and writing compelling descriptions can help to draw attention to your property and make it stand out from the competition. 

Additionally, a combination of online and offline advertising methods such as classified ads, real estate websites, and social media marketing can help maximize exposure and increase the chances of finding qualified, long-term tenants. 

If this seems daunting, you can also reach out to professional property managers. We at Keyrenter BuxMont provide full-service property management solutions to help property owners maximize their ROI and gain peace of mind. Contact us today to learn more!